SXSW Interactive 2012: Saddle Up and Geek Out

Every year, thousands of entrepreneurs, venture capitalists and techies migrate to Austin, Tex., for South by Southwest Interactive, a whirlwind week of discussions, panels, parties and breakfast tacos and the latest innovations from the start-up world and tech industry.
The circus kicks off on Friday. The New York Times will be on the ground, playing around with the newest apps and services, ducking in and out of panels (and possibly a Jay-Z concert) and reporting on the scene from our usual headquarters, Bits. I will be posting quick-hit reactions and photos to Twitter and Instagram. We’ll also be directing a sampling of our South By experiences to a new outlet: a New York Times SXSW Tumblr, as well as several Google Plus Hangout sessions that we will record from Austin and post on Bits over the course of the conference.
Follow all the action from the NYT Bits team HERE.